University of Oslo

Knowledge straight from the source

This is from when I worked for the Oslo based agency Naug & Venner, now Good Morning Naug.

We made together with Gambit Hill & Knowlton we have created the concept of “Knowledge straight from the source”

Most lecturers are namely also researchers and therefore students are taught straight from the producers of knowledge . We launched the concept of three films and a boards campaign, where you could get to know some of the scientists and their research projects. In this way we hope to recruit new students, who are motivated and triggered by the dream of being among some of the world ‘s leading researchers and lecturers.

There is only 5 million people living in Norway. Still, the films had about 500,000 views on Facebook , two weeks after launch.