Imsdal

This is a part of my bachelor exam “PR vs. Advertising.” In my opinion, a good example of how a good advertising campaign, with the right foundational touches, also can gain a lot of earned  publicity.

The campaign got shortlisted (top 10) at Gullkalven (Norwegian biggest student championship in creativity) in 2013.

Ps. this was a student project, and not a real campaign for Imsdal.